Branding the online
Basketball destination

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TIL is the creative practice of designer & director Tom Lovell. I help brands connect to their true purpose.

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Chantelle Lingerie
Repositioning a classic French lingerie group

Brooks England
Shaping the future of the classic British saddle maker.

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AirAisa Plane Livery

As part of the team at The Partners working on the Airaisa rebrand we designed this Dragon livery to celebrate their 100th plane in the fleet. The relaunch fell in line with the Chinese year of the Dragon and is also a symbol of good fortune, so sending a dragon through the skies seemed only appropriate.

Tom Perkins

Talented writer Tom Perkins needed an identity that was as sharp as his writing. By flipping a pilcrow, his initials appear.