Branding the online
Basketball destination

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TIL is the creative practice of designer & director Tom Lovell. He creates brands with purpose.

Read more about his approach

Chantelle Lingerie
Repositioning a classic French lingerie group

Brooks England
Shaping the future of the classic British saddle maker.

Pictet
Coming Soon

AirAisa Plane Livery

One from the archive. As part of the team at The Partners working on the Airaisa rebrand we designed this Dragon livery to celebrate their 100th plane in the fleet. The relaunch fell in line with the Chinese year of the Dragon and is also a symbol of good fortune, so sending a dragon seemed only appropriate.

Tom Perkins

Talented writer Tom Perkins needed an indentity that was as sharp as his writing. By flipping a pilcrow, his initial appear.