Outsider thinking.

TIL is the creative practice of designer & director Tom Lovell. I help brands connect to their true purpose and find new ways to deliver that message to the right people in the right way.

I believe in a top to tail branding process connecting solid strategic insight with painstaking attention to detail and design execution. Breathing new life into global brands and helping guide start-ups from initial idea to Series A funding.

I work as a brand partner developing
long term relationships to make sure we not only create excellence but continue to develop and improve. I believe this can only be done through extreme honesty and collaboration.

With a decade’s worth of experience across London, Melbourne and New York, I now split my time between Margate and London. The perfect combination of city energy and coastal thinking.

I work global and local so let’s talk.



Brand articulation:
Brand Strategy & positioning
Brand architecture
Visual identity

Brand delivery:
Digital design
Environments and retail
Art Direction
Onboarding presentations
Creative direction
Ongoing guardianship